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Privacy policy

Last Updated: August 13, 2026

Blade and Bolt respect your privacy and are committed to handling personal information responsibly. This Privacy Policy explains what information we may collect when you visit our website, create an account, purchase watches, watch accessories, outdoor gear, or other products, contact customer support, subscribe to marketing communications, or otherwise interact with Blade and Bolt.

By using our website, you acknowledge the practices described in this Privacy Policy.

1.    Information We Collect

The information we collect depends on how you interact with Blade and Bolt.

Information You Provide to Us

When you place an order, create an account, contact us, or use other website features, you may provide information such as:

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Account login information
  • Order and purchase information
  • Product preferences
  • Customer service communications
  • Reviews, comments, or other information you voluntarily submit

When you make a purchase, payment information may be collected and processed by our payment service providers. Blade and Bolt does not necessarily store complete credit or debit card details on its own systems.

Information Collected Automatically

When you browse our website, certain technical information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Referring website
  • Approximate location based on IP address
  • Date and time of visits
  • Products viewed or added to your cart
  • Website interactions
  • Cookie and similar technology data

This information helps us understand how customers use the website and identify opportunities to improve performance, functionality, and the shopping experience.

2.    How We Use Your Information

Blade and Bolt may use personal information to operate our online store and provide services requested by customers.

We may use your information to:

  • Process and fulfill orders
  • Confirm purchases and transactions
  • Arrange product delivery
  • Provide order and shipping updates
  • Process eligible returns or refunds
  • Maintain customer accounts
  • Respond to questions and support requests
  • Provide information about watches, watch accessories, outdoor gear, and other products
  • Maintain and improve website functionality
  • Understand customer shopping behavior and product interests
  • Detect potentially fraudulent or unauthorized transactions
  • Protect our website, customers, and business
  • Maintain business and transaction records
  • Meet applicable legal, tax, and regulatory obligations
  • Send promotional communications when permitted by law

We may also use aggregated or de-identified information for business analysis, product planning, and website improvement, where the information no longer reasonably identifies an individual.

3.    Orders and Payment Processing

When you purchase a product from Blade and Bolt, we collect information necessary to complete the transaction. This can include your contact details, billing information, shipping information, products purchased, and transaction details.

Payment transactions may be handled through third-party payment processors. These providers may collect and process payment information according to their own privacy policies and security practices.

We encourage customers to review the privacy terms of any payment provider presented during checkout.

4.    Shipping and Order Fulfillment

We may provide necessary customer information to shipping carriers, fulfillment providers, and related service providers so they can deliver your order.

This information may include your:

  • Name
  • Shipping address
  • Phone number
  • Email address
  • Order or delivery details

These providers receive information as needed to perform services associated with your purchase.

5.    Cookies and Similar Technologies

Blade and Bolt may use cookies, pixels, tags, and similar technologies to operate the website and understand how visitors interact with it.

Cookies may help us:

  • Keep products in your shopping cart
  • Remember certain preferences
  • Maintain account sessions
  • Understand website traffic
  • Measure website performance
  • Identify technical problems
  • Analyze customer interactions
  • Support advertising and marketing activities

Some cookies are necessary for the website and checkout process to function properly. Others may be used for analytics, personalization, or advertising, where permitted.

You may be able to manage cookies through your browser settings or any cookie preference tools available on our website. Disabling certain cookies may affect website functionality.

6.    Email and Marketing Communications

If you subscribe to the Blade and Bolt newsletter or otherwise agree to receive promotional communications, we may send information about:

  • New watch arrivals
  • Watch accessories
  • Outdoor gear
  • Product releases
  • Featured brands
  • Sales
  • Special offers
  • Store updates

You can unsubscribe from marketing emails by using the unsubscribe option included in the communication.

Even if you unsubscribe from promotional emails, we may still send non-promotional communications related to your transactions, account, customer service requests, returns, or other necessary business matters.

7.    How We Share Information

Blade and Bolt does not sell personal information simply because you purchase a product from our store.

We may disclose personal information to service providers and business partners when reasonably necessary to operate our business. These parties may include:

  • E-commerce platform providers
  • Payment processors
  • Shipping and fulfillment companies
  • Website hosting providers
  • Email service providers
  • Analytics providers
  • Advertising and marketing providers
  • Fraud prevention and security providers
  • Customer service platforms
  • Professional advisers

We may also disclose information when required by law, legal process, court order, government request, or when reasonably necessary to protect our legal rights, customers, property, or business.

8.    Advertising and Analytics

Blade and Bolt may use third-party analytics and advertising technologies to better understand website activity and the effectiveness of marketing campaigns.

These providers may use cookies or similar technologies to collect information about interactions with our website and, depending on the provider and your privacy settings, activity across other websites or services.

Where required by applicable law, we will provide appropriate choices regarding certain advertising or tracking technologies.

9.    Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no online store, electronic transmission, or data storage system can be guaranteed to be completely secure. Customers should also take reasonable precautions, including protecting account passwords and avoiding sharing login credentials with others.

If you believe your Blade and Bolt account or personal information has been compromised, please contact us promptly.

10.                       Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on factors such as:

  • The length of our customer relationship
  • Order and transaction record requirements
  • Customer service needs
  • Fraud prevention
  • Accounting and tax obligations
  • Legal or regulatory requirements
  • Dispute resolution and enforcement of agreements

When information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.

11.                       Your Privacy Rights

Depending on where you live, applicable privacy laws may provide rights concerning your personal information.

These rights may include the ability to:

  • Request access to certain personal information
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Obtain information about how personal information is used or disclosed
  • Opt out of certain marketing communications
  • Withdraw consent where processing relies on consent
  • Opt out of certain targeted advertising, sharing, or sales where applicable
  • Appeal certain decisions concerning a privacy request where required by law

These rights are not absolute and may be subject to legal exceptions.

Blade and Bolt may need to verify your identity before completing certain privacy requests.

12.                       U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights under applicable state privacy laws.

Where those laws apply to Blade and Bolt, eligible consumers may have rights concerning access, correction, deletion, portability, targeted advertising, or certain disclosures of personal information.

We will process eligible requests according to applicable legal requirements and will not unlawfully discriminate against customers for exercising their privacy rights.

13.                       Children’s Privacy

Blade and Bolt is not intended for children under 13, and we do not knowingly collect personal information directly from children under 13.

If we learn that personal information from a child under 13 has been collected in circumstances prohibited by applicable law, we will take reasonable steps to delete it.

14.                       Third-Party Websites and Services

Our website may contain links to websites, social media platforms, payment services, manufacturers, or other third-party services that Blade and Bolt do not control.

This Privacy Policy applies only to Blade and Bolt. Third-party websites and services operate according to their own privacy practices and policies.

We recommend reviewing those policies before providing personal information to a third party.

15.                       Business Transfers

If Blade and Bolt are involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be transferred or disclosed as part of that transaction, subject to applicable law.

16.                       Changes to This Privacy Policy

Blade and Bolt may update this Privacy Policy periodically to reflect changes in our website, business operations, technology, legal obligations, or privacy practices.

When changes are made, the revised policy will be posted on this page with an updated "Last Updated" date. We encourage customers to review this page periodically.

17.                       Contact Blade and Bolt

Questions about this Privacy Policy or requests concerning your personal information can be submitted through the contact information provided on the Blade and Bolt website.

When submitting a privacy request, please provide enough information for us to understand and appropriately respond to your request.